Tour to the Licor43 Factory in Cartagena with tasting, from Alicante

5.0 (one review) 4 hours

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Mural entrance — Photos: the activity supplier, via Viator

Coffee tasting — Photos: the activity supplier, via Viator

About this activity

Experience43 stands out because it is not a traditional visit to any factory, but an immersive tour inside the Liquor Factory 43 where the visitor exclusively discovers the history, ingredients and artisan process of the most iconic Spanish liquor in the world. The experience combines sensory spaces, aromas and guided tastings to understand how each nuance of Liquor 43 is created. In addition, access to normally restricted areas, specialised tastings and modern, wraparound staging make this visit a unique activity in the region. Experience43 is differentiated by its premium approach, careful aesthetics, emotional narrative of the brand and the possibility of living Liquor 43 from within, beyond a simple sightseeing visit.

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At a glance

Duration: 4 hours
Confirmation: Confirmed within 48 hours
Ticket: Mobile or paper ticket accepted
Group: Up to 8 people
People per booking: 1–8
Guide: English, French, Spanish
Operated by: Paella Travel

Ages: Youth (14–17 years) · Adults (18–74 years) · Seniors (75–99 years)

What is included

Included

Included: Private transportation
Included: Mandatory insurance
Included: Completely guided
Included: Bottled water
Included: Tasting of 3 cocktails including one with coffee

Not included

Not included: Additional food or drink
Not included: Tips

Itinerary

Discover the essence of one of Spain’s most iconic spirits on this exclusive day trip to Cartagena, birthplace of the world famous Licor 43. Enjoy a journey that combines history, taste and culture: a perfect blend of tradition and innovation. At the Liquor 43 Experience Center, you’ll immerse yourself in the history of a spirit born in Cartagena more than 75 years ago, inspired by a Roman recipe made with 43 natural ingredients. The tour begins with a captivating audiovisual presentation revealing how Licor 43 evolved from a local secret to a global sensation enjoyed in more than 60 countries. Then, you will tour the museum and distillery, where the aromatic mixture of citrus, herbs and vanilla permeates the atmosphere. Expert guides will show you the production process, the careful selection of ingredients and the meticulous aging and mixing that give Licor 43 its golden color and softness. After the guided tour, awaken your senses with a guided tasting in three different ways: alone, with ice and in a delicious cocktail. Finally, relax in the Café del Experience, a golden snap for your experience after tasting.

Stop 1
Experiencia 43

Meeting point and pickup

You can be picked up from your accommodation or go straight to the meeting point.

Meeting point

Look for a uniformed guide with the Paella Travel logo that will be at the front entrance door to the venue or hotel with a red Citroen Jumpy Van with company logo

End point

Look for a uniformed guide with the Paella Travel logo that will be at the front entrance door to the venue or hotel with a red Citroen Jumpy Van with company logo

Pickup points

Pension Mari Loli
Alicante Hils Serenity
Hotel ParqueMar
Hotel Mediterraneo
Hotel Levante
Hotel Guardamar
Hotel Quino
ibis Alicante
Hotel Boutique Hort De Nal Elche Centro

and 33 more pickup points

Pick-up will always be prior to the tour start time. They will be sent by mail, wasap or in the APP the exact pickup time 24h before. It will range from 40min to 60min before the scheduled. Stay tuned for this information on your electronic devices. Look for a red Citroen Jumpy van with the Paella Travel logo

Cancellation

All sales are final. No refund is available for cancellations.

If you cancel	You get back
Less than a day before	0%

The operator may cancel if the weather does not allow it; you then get another date or your money back.
The operator may cancel if too few people book; you then get another date or your money back.